Bing Ads — shakiedesign.

Bing Ads
Key Visual & Official Website

必应广告主视觉和官方网站

Bing Ads
Key Visual & Official Website

PERIOD
May 2017 to Jun 2017

MY ROLE
UX & UI Designer

Bing is the world's second-largest search engine, search service has covered 36 countries and regions, monthly search as much as ten billion times. With the upgrading Windows 10 system, more and more users start using the Bing search worldwide. The Bing Export Expert project is designed to help Chinese export-oriented enterprises get in touch with overseas business opportunities efficiently. It will also promote Chinese goods and services to the world.

必应是全球第二大搜索引擎，搜索服务已覆盖36个国家和地区，月搜索量高达百亿次。随着Windows 10系统的升级，全球越来越多的用户开始使用必应搜索。必应出口专家项目旨在帮助中国出口型企业有效接触海外商机。它还将向世界推广中国的商品和服务。

Bing Ads 2017 Key Visual

Bing Ads 2017 主视觉

Concept Understanding 概念理解

“全球买家，一触即达” which means “The global buyers are within a finger touch”, is the main concept of Bing Ads 2017.

“全球买家，一触即达”，意思是“全球买家触手可及”，是Bing Ads 2017的主要理念。

Target Users 目标用户

Chinese export-oriented enterprises

中国外向型企业

Design Challenge 设计挑战

The visual design needs to present that it’s straightforward for the users of Bing Ads to get in touch with users worldwide, under the Bing design principle. It is also going to be the key visual of the web UI design. So it’s essential to set the right tune at the beginning.

视觉设计需要表明，在 Bing 设计原则下，Bing Ads 的用户可以直接与全球用户取得联系。它也将成为 Web UI 设计的关键视觉效果。因此，在开始时设置正确的曲调至关重要。

Brainstorming & Mood Board 头脑风暴和情绪板

We used brainstorming to try to find out more elements that are related to this concept. It’s a constructive l way to start the design when you have no clue. We also used the mood board to find out the best style and design language to present the concept.

我们使用头脑风暴来尝试找出更多与此概念相关的元素。当您毫无头绪时，这是一种建设性的开始设计方式。我们还使用情绪板来找出最好的风格和设计语言来呈现这个概念。